Connecting SEO to Communications—and Your Bottom Line

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What You’ll Learn:: 
Brand managers strive to deliver the right answers to consumers' queries—as well as informative content and outstanding experiences. Yet, content and engagement efforts must be paired with smart SEO strategies to ensure that your solutions are being discovered by interested consumers. Is your organization standing out from the crowded digital media landscape? Paul Shapiro, Global Director of Techical SEO for Condé Nast, will show you a holistic look into SEO strategies, along with the role you should play in this effort and ways to better take ownership for success.
You'll learn:
  • A holistic overview of SEO and key terms, explained
  • What PR and communications pros can do to improve SEO
  • How the lines between off-site SEO and PR are blurred—and how to better connect them
  • Ways to better work with partners and departments across your organization to deliver your website, offerings and a great experience to as many people as possible
November 2020

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per year
Presenter bio: 

Paul Shapiro is the Global Director of Technical SEO for Condé Nast, where he oversees technical SEO across 26 global brands, includingWired, Bon Appetit, Glamour, Vanity Fair, Vogue, The New Yorker, GQ and more. In his prior agency life, Shapiro led the SEO practice for Catalyst (WPP/GroupM), where he specialized in SEO strategy for Fortune 500 companies. He is the founder of the industry's first technical SEO conference, TechSEO Boost, for which he presides as event chairman. In his free time, he enjoys horror movies and overly-complicated board games, which he writes about on You can also follow his SEO blog,