Change Communications Strategies to Use in the Fallout of the COVID-19 Pandemic

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What You’ll Learn:: 

Businesses are now navigating a huge transformation within their own walls and throughout society as a large. Hear how top organizations are working to keep innovation front and center in the wake of accelerated change, and helping their workforce adapt to a transformed employee experience.  These experts will show you the how communicators can play a key role in helping their businesses adapt to unprecedented change in the world.

You'll learn:

  • How to develop a transformation mindset that enables room for change
  • Crucial steps to forging partnerships with key stakeholders and influencers
  • How to be agile to maximize resources you already have
  • How your organization can enable an open two-way dialogue with employees in this time

 

Type: 
Broadcast: 
April 2020
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Presenter bio: 

In her previous position, Jaya spearheaded the national communications campaigns for Fannie Mae's workplace moves of over 5,000 people, including the company's move to its new downtown DC headquarters (3,000+ people). In this role, she also was the change management and employee engagement lead for the 4+ year project alongside a cross-functional executive steering committee. By incorporating traditional forums to relay information (microsite, FAQs, regular speaking engagements) along with innovative ways for encouraging change (creating new corporate communication vehicle for real-time Q&A - called Yammercasts) and influencing new behaviors (executing experiential workplace expos). Towards the conclusion of the project, Jaya also created a new, robust, and captivating orientation and transition program which included technology education, tours, and open-work space etiquette delivered by a cross-functional team for over 40 guides.

Elizabeth Owen is the global head of employee communications for Levi Strauss & Co. She manages internal and executive communications that boost employee engagement. She directs a team that does corporate events, design, employee communications, the corporate intranet and Yammer. Owen has more than a decade of corporate communications experience, working with Dell, Visa and DirecTV. Before LS&Co., she was the director of communications for a private school. Owen served as senior vice president and deputy GM at WPP Team Dell, where she managed U.S. staff and operations and led the agency team that did Dell's internal communications.