Beyond COVID-19: Master the 3 New Stages of Crisis Recovery Communications to Bounce Back

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What You’ll Learn:: 
The COVID-19 pandemic has changed everything for communicators and the organizations we serve. We now play a more crucial role than ever in keeping all our key stakeholders informed, engaged and aligned as we move toward recovery. But recovery doesn’t happen by accident. Gather your team and join Elizabeth Penniman (American Red Cross), Michael Estevez (Burson Cohn & Wolfe) and Nancy-Bistritz Balkan (McKesson) for the latest recovery communications skills and crisis lessons learned in recent weeks to smooth your path ahead.

You’ll learn:

  • The new 3R’s of crisis recovery framework: Top tactics to add to your crisis plans now
  • Lessons from the front lines: How others engaged and inspired teams in recent weeks
    (plus why benchmarking your response against others could hurt rather than help)
  • Online behavioral shifts that emerged during COVID-19—and how to re-imagine your social media plans and posts moving forward
  • Inspiring “bounce back” messaging to rally and reengage all stakeholder groups
  • New marketing do’s and don’ts as outreach scales back up
  • What’s next: How to anticipate future threats and stake a leadership role
  • And more


April 2020

unilimited access
to all videos

per year
Presenter bio: 

Elizabeth Penniman is the vice president of communications at The American Red Cross. She’s a proven communications leader with over 25 years of experience. She has served in a variety of White House, federal government, nonprofit, agency and corporate communications leadership roles. She is passionate about humanitarian work and global health and has extensive proficiency in health care, public health, public policy, and crisis communications in the U.S. and abroad. Her specialties include leadership, crisis communications, international communications, media relations, videography and speechwriting. She’s also a member of The Conference’s Board’s Corporate Communications Strategy Council.

Nancy Bistritz-Balkan is the director of Cybersecurity Communications at McKesson, where she spearheads the communications efforts for the Information Security & Risk Management team under direction of the global chief information security officer. Before that, she was president of consumer education and advocacy, as well as director of PR and communications at Equifax. She previously was the manager of communications and content at CHEP, where she led all crisis communications efforts and served as a key member of the global communications team. Her strengths include brand strategy, media relations, industry analyst relations, strategic writing and editing, and crisis communications planning.

Michael Estevez is the executive director and managing director of Burson Cohn & Wolfe’s Public Affairs & Crisis practice in New York. He advises clients on crisis and litigation communications, issues and reputation management, and cybersecurity risk. He has counseled corporate clients on CEO transitions, workplace health and safety issues, international intellectual property litigation, high-profile workplace violence incidents, unionization campaigns and activist campaigns and now, response to the coronavirus pandemic. He serves on the Rutgers Cybersecurity Advisory board.