'Be prepared': Addressing COVID-19 and stopping misinformation's spread
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Unforeseen crises including the new coronavirus outbreak can quickly send you and your organization scrambling to address concerns and ensure both employees and external audiences have up-to-date information that increases trust. That becomes increasingly harder to accomplish as social media platforms speed up the news cycle and can quickly spread misinformation and fake news, further adding to sensationalized reporting along with viral images and videos. Join Rebeca Mueller, vice president of digital strategy for Porter Novelli, and Caitlin Angeloff, social strategy director for Providence St. Joseph Health, in a fireside discussion led by Mark Ragan, owner of Ragan Communications, as they discuss how to prepare and protect yourself in the social media age.
- Ways to prepare for crises ahead of time and help deploy key members of your organization to support your efforts
- How to effectively get information in front of your audience, dispelling myths and misinformation
- Steps for using social media effectively within your crisis response (along with pitfalls to avoid)
- Best practices for futureproofing your organization’s brand image
Rebeca Mueller is the vice president of digital strategy for Porter Novelli.
Caitlin Angeloff is social strategy director at Providence St. Joseph Health. She previously headed global social media strategy and operations at Docusign. She's a veteran digital marketing and social media leader with experience across both enterprise and consumer technology. As CEO of boutique social media advertising agency Admosis Media, she helped companies like Alaska Airlines, Amazon and a range of early-stage tech startups build, run and optimize their paid search, PPC and social media programs.
Mark Ragan is the co-founder and president of Ragan Consulting Group and the owner of Ragan Communications, the nation’s leading provider of corporate communication information and training. For 15 years he covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.