Allyship and Beyond: What Communicators and Organizations Need to Do Today to Support Black Lives Matter
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As racism continues to claim the lives of Black individuals worldwide, many are realizing that they must lend their voice to groups calling for justice. But to create real change, statements and one-off actions aren't enough—communicators and organizations need to make a sustained commitment to new practices. Join us for a discussion on what supporting Black Lives Matter looks like in 2020 and how you can keep the momentum going in achieving progress.
Brandi Boatner is social and influencer communications lead for global markets for IBM‘s Global Technology Services in New York. She oversees a holistic digital ecosystem across platforms (including websites, blogs, social media sites and mobile devices) and people globally. Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity. She is a former national president of the Public Relations Student Society of America (PRSSA) and is a social media co-chair for the PRSA Technology Section.