Advocating for Your Organization in the Face of Financial and Reputational Threats

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What You’ll Learn:: 

Even as PBS celebrates its 50th anniversary and holds one of the highest levels of public trust of any media organization, it continually faces the threat of federal budget cuts. In such a high-stakes situation, it’s crucial that the organization maintains the loyalty of its stakeholders and sustains a conversation around the importance of its work.

Learn how to:

  • Balance messaging to groups with different or even opposing priorities
  • Identify the right internal champions for your organization
  • Draw upon your organization’s history to establish credibility and trust
  • Respond tactfully to threats from government agencies or officials


March 2020

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Presenter bio: 

Jennifer Rankin Byrne is the Vice President of Corporate Communications for PBS.