Advanced Visual Storytelling on Instagram

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What You’ll Learn:: 

Yesterday's Instagram strategies no longer move the needle—thanks to algorithm updates, new features like Stories and live video, and more. Discover how to reinvigorate your account and revive results when you join this webinar with Brittany Luiz, PR manager at Tombow, and Instagram author Jenn Hermann.


Social media moves fast—and Instagram leads the pack when it comes to audience growth, algorithm updates and new features. October alone saw the launch of new creative tools for Stories, a fresh way to engage followers using polling stickers, expanded comment controls, innovative galleries options and the ability to monitor Instagram engagement from Facebook. Whether you are just now adding Instagram to your program or are already well down the path, have no fear. This session will arm you with the latest changes and storytelling strategies you need to upgrade your Instagram presence, reach and ROI. You'll learn: Key ways Instagram's algorithm is changing—and how you can adjust The latest features and filters—and how to use them to create potentially viral photos, videos and live video Techniques to easily produce killer Instagram stories Instagram growth strategies: time-saving tips to engage influencers, conduct takeovers and research hashtags Money matters: how to boost sponsored posts, convert fans into customers, use trackable links—and prove ROI on Instagram

December 2017

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Presenter bio: 

Jenn Herman is a social media consultant, speaker and globally recognized Instagram expert. She's the forefront blogger on Instagram marketing, and her blog, Jenn's Trends, has won Social Media Examiner's designation as a Top 10 Social Media Blog three years in a row. Jenn provides tips, resources and training for small to mid-size businesses that need structure in their social media strategies. She has been featured in Inc., Yahoo Finance and numerous other podcasts and publications. She's the author of "The Ultimate Beginner's Guide to Instagram" and "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.”

Brittany Luiz is the media and PR manager for Tombow USA. Since joining the team, its social media presence has skyrocketed, which helped Tombow win PR Daily's 2017 Digital PR & Social Media Awards in the category of Best Use of Instagram. Brittany is responsible for developing and executing the strategic direction of the brand across all media channels and manages its brand ambassador program and design team. She also educates consumers on Tombow products through her work as a hand lettering instructor and author, as well as through her social media presence and blog, where she encourages others to follow their passions.