Addressing Health Care Inequity During Challenging Times

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What You’ll Learn:: 
The past year has thrown a spotlight on the racial injustice present in various areas of our society—and health care is no exception. Activists have called out the disparate impact of COVID-19 on people of color, as well as the bias often shown to marginalized groups seeking health care. Discover how communicators can help reduce health inequity in meaningful, authentic ways.
 
Learn how to:
 
  • Build trust amongst diverse communities
  • Take a meaningful stance in response to racial injustice
  • Authentically engage with multicultural audiences
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Broadcast: 
December 2020
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Presenter bio: 

Melissa has over 10 years of experience developing and executing integrated communications programs for health brands. She is currently the health sector lead for Miami and the Latin American region, as well as the co-lead of the US multicultural health task force. While at Edelman, Melissa has gained cross-health sub-sector experience, having worked with leading pharmaceutical companies including Roche, Astellas, Janssen, Gilead, Pfizer, Bayer, Alcon, Novartis, Sanofi Pasteur; with hospitals, such as MD Anderson, Houston Methodist Hospital and Baptist Health South Florida; and with NGOs, such as City Cancer Challenge Foundation.