5 Ways to Personalize Content to Influence Employee Engagement

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What You’ll Learn:: 

In a world of constant communication, you need a way to break through the clutter and reach your staff. The challenge goes beyond distributing the message – you need to connect with employees. And there’s no better way to garner attention than with personalized content. Customized messages and metrics can inspire action and motivate performance, and ultimately achieve greater company revenue and productivity.

In this session, you will learn the benefits of personalized employee content including...

  • Energizing employees with visual communications
  • What is real-time performance management
  • The benefit of targeted messages by group and individual
  • Custom content examples by department
  • Gamification, or how all work can be fun
  • The new trends of resolution messaging and omni-channel communications
July 2016

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Presenter bio: 


Bob Michelson Headshot

Bob Michelson joined RMG Networks, a global digital signage provider to 70% of the Fortune 100, as president and CEO in 2014. Before RMG, Bob was president of Share Rocket, Inc., a company that rates social media globally. From 2009 to 2012, Bob was an operating partner with Sterling Partners, a private equity firm, overseeing companies in technology, business and education. He was CEO of Goliath Solutions and division president of IXL, and worked in sales, marketing and senior jobs with technology and services companies. He began at IBM as a systems engineer and marketing rep in 1978. Bob holds a B.S. in Marketing and Finance from Indiana University and sits on the boards of several education non-profits.