The 2019 Writing and Editing Skills Virtual Summit: Master the 4 C's for clear, concise, compelling and creative copy

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What You’ll Learn:: 

Your messages don't stand a chance against the latest social media memes and posts—unless they exhibit the 4 C's. Join this virtual workshop with Jack Appleman (author, "Successful Business Writing") and Jennifer Spantak (Honeywell) to learn how to plan, pen and publish copy that is clear, concise, compelling and creative. The skills you hone will ensure you captivate today's distracted readers—whether you're writing for your employees or the public.

You'll learn how to:

  • Cut the fluff—write clearly and concisely, regardless of the medium
  • Master persuasive writing—and compel readers to take action
  • Quickly edit and proofread copy so it sings and is error-free
  • Spark engagement with emotion, energy and creativity


April 2019

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Presenter bio: 

Jenn Spantak is an internal and external communications professional at Honeywell, where she uses her broadcasting skills to spice up traditional methods of communication and rejuvenate the corporate world. She is an Emmy-winning journalist with nearly 10 years of broadcasting experience. She specializes in content creation, executive training and employee engagement.

Jack Appleman, APR, is the author of "10 Steps to Successful Business Writing" and principal of Successful Business Writing. Jack has 25 years of experience as a corporate trainer, professor and PR professional. He has trained, workshopped and coached for a variety of companies, including Interpublic Group, Edelman and HBO.