The 2019 Google for Communicators Virtual Summit

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What You’ll Learn:: 

Google has grabbed 90 percent of the search engine market. That's why communicators responsible for creating and posting content risk losing ground to Google-savvy marketers. Stand your ground and learn how to boost results for your content by mastering SEO, Google Analytics and Google Ads when you join this virtual workshop with Danielle Brigida (U.S. Department of the Interior), Nicole Moreo (Ketchum, AMEC) and Patrick Hodgson (formerly Tiger Woods Foundation).

You'll learn how to:

  • Top Google's latest algorithm with core SEO principles
  • Create an SEO-rich, ROI-boosting content marketing strategy
  • Choose the best KPIs to track on Google Analytics
  • Amplify your successes with low-cost Google Ads campaigns
May 2019

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Presenter bio: 

Patrick Hodgson is certified in Google Analytics, Google Ads and Bing. He specializes in marketing strategies across websites, search engines, email, social media and display advertising. Career highlights include working with Tiger Woods to bring digital transformation to four of Woods' business ventures and being part of the Allison + Partners team that won the 2017 Holmes Report Digital Agency of the Year award. He recently launched the digital marketing consulting firm Media Dean.

Nicole Moreo is senior vice president of analytics at Ketchum and the North American Chapter chair for the International Association for the Measurement and Evaluation of Communications (AMEC). Prior to joining Ketchum, she built the analytics practice at Peppercomm, a digital communications agency based in New York and with offices in San Francisco and London. The Holmes Report named her one of the top 25 innovators in the U.S.

Danielle Brigida is acting director of digital strategy at U.S. Department of the Interior. She previously was national social media manager at the U.S. Fish and Wildlife Service, where she led its social media and content marketing strategy. She has been lauded as one of the 10 Most Generous Social Media Mavens by Fast Company, one of the 75 Environmentalists to Follow on Twitter by Mashable, and one of 10 People to Follow Who are Saving the World by Mother Nature Network.