10 tips to become a better corporate writer

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What You’ll Learn:: 

When we talk about writing, “corporate” isn’t, as they say, a four-letter word. But it might as well be.

Everyone knows corporate writing means stuffy, jargon-choked prose that makes readerzzzzzz...

Huh? Oh. Right. Point is, anyone who has ever tried to break free from bureaucratic long-windedness and corporate-speak in writing knows how hard it is to buck the house style.

Don’t sit back and take it anymore. Arm yourself. In this recorded webinar, “10 tips to be a better corporate writer,” Farr shares simple, powerful strategies to boost your writing’s readabilty and clarity—without getting fired.

If you’re sick up to here with “synergizing transformative modalities,” ready to throw a chair when you hear “positive communications challenges,” on the verge of hurling yourself out the window when someone propounds about “low-hanging fruit,” simmer down and join Robin. (Quick! Before you harm someone!) Learn:

  • What to embrace to improve your writing
  • What to avoid so you don’t kill your content
  • The rules you should break
  • How to develop a single voice within a team of writers
  • Where to find inspiration to keep going when techno-babble makes you want to turn up your toes
  • When employees love what you write, it’s much easier to persuade leadership to respect your writing style and leave the jargon behind.

Don’t wait. Act now. Get Ragan Training.

August 2014

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Presenter bio: 

Robin Farr

Robin Farr is the communications manager for WestJet Airlines, one of Canada's most admired companies and a recent inductee into the Corporate Culture Hall of Fame. She directs the team that keeps WestJetters informed about and engaged with what’s happening in their company.