This three-hour virtual summit will detail how you can update and upgrade your content plans, brand journalism reach and ROI, featuring content marketing and brand journalism experts Ryan Petersen (CDW), Sarah Luden (Dell) and Kelly Ahern and Robin Lord, who launched Cape Cod Healthcare’s robust new content platform.
What you’ll learn:
- Key elements of a powerful content strategy
- How to build a brand journalism news site that reaches broad audiences without relying on mainstream media outlets
- How to launch new social media channels to support your corporate storytelling—and reach wider audiences where they live
- How to determine what audiences want to read, watch and share—based on customer journeys or audience personas