Connect Your Brand and its Leaders to Consumers and Employees Through Podcasts

Consumers and employees are tuning into podcasts to learn what experts think—including their organization’s leaders—as well as learn valuable information and be entertained. With more than 1.75 million podcasts vying for your audiences’ attention, only top strategies and a smart framework of engaging content will help you stand out. In this panel with Rachel Cooke, Host of the Modern Mentor Podcast; Drew Madison, Multimedia Communications Associate for Warren Averett (one of the top 35 accounting firms in the U.S.); and Brook Ellis, Producer for AARP Studios, you can ask burning podcast questions for both internal and external efforts—and walk away with practical advice to take advantage of this growing content format.

You’ll learn:

  • Why consistency and content can be your best friends when establishing and expanding your podcast
  • Ways to prepare external guests and internal leadership for authentic conversations that are informative, yet relaxed and engaging
  • Must-have tools for your podcast—and ways to be scrappy with resources
  • Lessons learned from listener feedback, content calendars and more
  • Brook Ellis
    Freelance Producer and Writer
  • Rachel Cooke
    Modern Mentor Podcast
  • Drew Madison
    Multimedia Communications Associate
    Warren Averett