Communicators in the digital age still must nail the fundamentals

The communications landscape has changed quite a bit in the last decade—and continues to shift as digital content and channels integrate all aspects of organizations and affect communications pros of all stripes. Yet, the responsibilities tasked to PR—from communicating crisis responses to building brand excitement ahead of a launch—still rely on communications elements underlining the core of the industry.

Dustee Tucker Jenkins, the global head of communications for Spotify, will share how she helped streamline PR efforts ahead of the company’s unique direct public listing for the world’s largest music streaming service along with how—and what—fundamental strategies are crucial to effective external communications, internal communications, media relations and more.

  • Dustee Tucker Jenkins
    Global head of communications and public relations