Communicating During Covid: Vaccines, Guidelines and the New Normal

Government organizations have gone to great lengths in partnering with local officials and issuing guidelines for businesses across all industries to safely reopen. Those guidelines are only effective as those who communicate them, however. Which means it’s up to all of us to ensure that we heed expert advice on doing business post-pandemic and incorporate it artfully into our messaging strategies. In this session, you’ll learn:

• Tips for tactfully positioning inconvenient or frustrating reopening guidelines to affected internal and external stakeholders
• How to promote and encourage vaccine distribution to your stakeholders
• Ways to lean on these guidelines when they are challenged
• Strategies for designing tools, portals and landing pages to keep stakeholders updated when the guidelines change