Changing Metrics: Modernizing Your Communications Strategies

Communications programs often rely on surface-level metrics that don’t truly reflect organizational goals. This opening session provides a roadmap to align your comms strategies with business objectives. You’ll leave armed with the information you need to develop a tailored, comprehensive approach that will ensure your comms strategy remains agile. Learn about:

• Essential KPIs: A glossary of metrics essential to comms (and business) success.
• How to: Track everything from trust and credibility to loyalty, engagement, social responsibility and more.
• Customization: How to define bespoke metrics for your team’s specific needs and use them to personalize communications.
• Sentiment to story: What data is important when deciding where and how communications can achieve maximum reach and impact.
• Continuous improvement: How to extract actionable insights from your data to optimize performance.