Building Your Presence on LinkedIn

Sharing thought leaders’ perspectives and inspiring employees to engage on LinkedIn can help shape the reputation of your company, articulate brand values, build community and draw interest from potential customers, partners or employees. This workshop will provide the strategies and tools necessary to help your leadership and employees become more successful thought leaders and digital citizens on the platform. You’ll learn how to:

• Promote multiple brand pillars through thought leadership on LinkedIn.
• Set up your LinkedIn profiles for success.
• Help your thought leaders focus their voice.
• Use a variety of content formats available on LinkedIn.
• Inspire your employees to participate in the conversation.
• Learn about, connect with and expand your followers.