Building Your Personal Brand: Tips from Kobe’s “Mamba Mentality”

How can Kobe Bryant’s Mamba Mentality transform your comms career? Ashlee Davidson shares how dedication, intentional practice and feedback drive mastery—and how building an adaptive personal brand can help you stand out at work. Discover daily habits to refine your skills and a step-by-step guide to crafting a memorable, evolving brand.

  • Ashlee V. Davidson
    Vice President, Communications
    Lockheed Martin Missiles and Fire Control