Building & Leading a Social Media A-Team

A savvy social media team requires collaboration between marketing, communications and content people working together to reach audiences in the moment of greatest impact. In this session, our experts will share how they built a social team to reach their audience in innovative, helpful ways over the past year – and make sure all team members were equipped with the resources they needed to work together.

You’ll learn:

  • Strategies for determining where your brand’s social media strategy lives in your organization with respect to company-wide goals and KPI’s
  • How to compose an effective mix of team skills sets to satisfy the behaviors of your target audiences
  • Collaborative ways to integrate scheduling and project management tools that keep your social team from stepping on each other’s toes
  • Distinct team configurations to satisfy the content production needs across various platforms.
  • Elizabeth Solomon
  • David Johnston
    Director of Social Media