Individuals
TeamsOrganic reach on social has diminished drastically. But influencer partnerships can more than make up lost ground — and dramatically boost reach and results for your brand messages. Here’s how to supercharge your influencer marketing efforts in your overall Paid/Earned/Shared/Owned (PESO) communications mix — without breaking the bank. You’ll hear:
- Partnering: How to identity and work with the right influencers to create a mutually beneficial partnership that spreads your message on social media
- Budgeting: A breakdown of what influencer campaigns cost and resources to set a baseline
- Process: How to improve the information flow to help scale your influencer program
- What’s next: Exciting new ways creators are working with brands beyond sponsored content or affiliate programs—as consultants, in-house and UGC creators for hire—and what it means for your organization
