Bringing Sexy Back: Engaging social media tactics you can use, even if you’re not a big brand

Sex, drugs and rock n’ roll are easy ways to get attention. But what about patents? Or marine debris? Or international trade tariffs for woven men’s blazers? Even for these more mundane topics, you must reach key stakeholders and customers. Find out how to bring sexy back to your industry by revving up the appeal of your content.

Key Takeaways:

  • Use humor to create shareable content
  • Hone in on common interests—and do less product promotion
  • Harness guides and eBooks to engage your stakeholders
  • Use images and photos to generate positive brand sentiment
  • Tell stories to show customers what your product or service does for them
  • Mike Kruger
    Director of Digital Engagement
    U.S Department of Commerce