Individuals
TeamsEmployees are demanding more authenticity and a “human touch” from your communications in today’s fast-paced, automated environment. Enter brand storytelling. It alone has the power to break through the digital noise with empathy and emotion—fostering deeper engagement and a stronger corporate culture. This workshop equips you with the strategies you need to create and curate more authentic narratives that resonate with your #1 asset while creating a true sense of purpose and belonging. You’ll learn:
- The Power of Storytelling: The impact of storytelling on employee engagement, retention and productivity in the age of AI and shrinking attention spans.
- Story Structure Essentials: The building blocks of compelling narratives and how to adapt them for AI-driven brand stories.
- Crafting Authentic Narratives: Techniques for gathering authentic stories from within your organization, including employee experiences, customer success stories and company milestones.
- Innovative Storytelling Formats: How to incorporate formats like video, podcasts and live events to engage internal audiences.
- Social Media Campaigns: Examples of stellar brand storytelling campaigns on platforms like LinkedIn, Instagram, YouTube and more—plus how these external comms efforts helped drive internal results, including EVP and employer branding efforts.
- Emerging Trends and AI Integration: Innovative approaches, such as employee-generated content, immersive experiences and AI-enhanced storytelling.
- Measuring Effectiveness: How to measure the impact of your brand storytelling efforts and adjust your approach as needed.
