Beyond COVID-19: Master the 3 New Stages of Crisis Recovery Communications to Bounce Back

The COVID-19 pandemic has changed everything for communicators and the organizations we serve. We now play a more crucial role than ever in keeping all our key stakeholders informed, engaged and aligned as we move toward recovery. But recovery doesn’t happen by accident. Gather your team and join Elizabeth Penniman (American Red Cross), Michael Estevez (Burson Cohn & Wolfe) and Nancy-Bistritz Balkan (McKesson) for the latest recovery communications skills and crisis lessons learned in recent weeks to smooth your path ahead.

You’ll learn:

  • The new 3R’s of crisis recovery framework: Top tactics to add to your crisis plans now
  • Lessons from the front lines: How others engaged and inspired teams in recent weeks
    (plus why benchmarking your response against others could hurt rather than help)
  • Online behavioral shifts that emerged during COVID-19—and how to re-imagine your social media plans and posts moving forward
  • Inspiring “bounce back” messaging to rally and reengage all stakeholder groups
  • New marketing do’s and don’ts as outreach scales back up
  • What’s next: How to anticipate future threats and stake a leadership role
  • And more

  • Elizabeth Penniman
    Vice President of Communications
    The American Red Cross
  • Nancy Bistritz-Balkan
    Director of Cybersecurity Communications
  • Michael Estevez
    Executive Vice President, Managing Director, Public Affairs and Crisis
    Burson Cohn & Wolfe