Best Next Practices for Social Media Success

With the introduction of each new social media platform and tool, every communicator must decide what changes to their social strategy make sense for their brand. In this session, social media experts from across the changing social landscape will share their successful campaigns and forward-thinking strategies for deciding what trends are worth jumping on and how they integrate social innovations into their comms to build stronger relationships with audiences.  You’ll learn:

  • The trending tools that communicators are adopting into their social media strategies, including new audio apps and influencer models across Twitter, TikTok, Facebook and more
  • Tips for repurposing and cross-posting bite-sized bits of a major campaign or initiative across multiple social channels
  • What the future of trust looks like on social media, and how you can use data to build trust with your audiences across platforms
  • When it makes sense to participate in a social meme or trend with consideration for your brand voice

  • Jon Minnick
    Conference Producer/Writer
    Ragan Communications and PR Daily
  • Valeska Valencia
    Social media manager
    Baptist Health South Florida
  • Aleksandra Kuzmanovic
    Social Media Manager
    World Health Organization (WHO)
  • Brandi Boatner
    Social and influencer communications lead for global markets