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If content is king, consistency and frequency are keys to the kingdom. Yet many internal comms teams struggle to create content at the scale of their external counterparts — and others struggle to improve content performance. The solution can be as simple as creating a strategic content calendar that has visibility across departments. In this inspiring case study, you’ll hear:
- Finding focus: How to re-evaluate what content is and isn’t working for you
- Planning ahead: Ideas for designing and maintaining a shared content calendar
- Staying on schedule: How to emphasize collaboration and build in accountability
to transform teams into expert content creators - Tracking engagement: How to track your content’s success and make immediate adjustments
- Listening and engaging: Listening to trending conversations and perspectives — and how to use those insights to create shareable content that shows other voices are heard