Authenticity in the Age of AI: Executive Thought Leadership That Builds Trust

Over 82% of decision makers say thought leadership increases trust (Edelman). So how do you keep it real while still embracing AI tools? Join the CCO of the global holding company Libra Group and the head of executive comms for Microsoft’s AI platform as they share how to amplify leadership voices without losing the human touch. After all, models and tools may change—but the relationships you build through authentic communication remain enduring. You’ll discover how to preserve your organization’s unique voice, vision and values across any tools, technologies, or channels you use. We’ll cover:

• The State of Trust: The factors eroding trust according to the Edelman Trust Barometer—and how to rebuild credibility with transparent, values-driven thought leadership.
• The Storytelling Funnel: How to get leaders comfortable with authentic, trust-building narratives—grounded in a strong point-of-view and backed by real-world experience.
• The AI Question: How to differentiate meaningful thought leadership from “commodity content”—and why human intervention is key for ensuring GenAI fuels ideation without sacrificing your voice.
• Walking the Talk: How Microsoft’s long-term AI journey informs its executive comms—and why leaders must practice what they preach to maintain audience trust.
• Authenticity Amplified: Hear about Libra Group’s evolving AI toolkit (including their proprietary AI platform and use of CoPilot)—and how to design a trust-based thought leadership program.