Are you prepared? Stress test your crisis comms playbook to ensure all teams can act

No organization wants to deal with a crisis, but the reality is they are unavoidable — so how can communicators step into the breach and help reduce the risks? The answer: Provide a well-crafted crisis plan that calls out everyone’s role during the crisis, accounts for different scenarios, and aids quick decision-making. This session will uncover:

  • Key elements of a comprehensive crisis communications playbook
  • How to determine an appropriate response
  • Helpful questions and steps to consider
  • Lessons learned
  • Alyssa Samuelson
    Reputation Management and Employee Communications Lead
    Microsoft