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AI isn’t just changing search—it’s becoming the new arbiter of your brand’s reputation. As AI tools and agents increasingly synthesize and interpret search results, they’re fundamentally changing how audiences discover and understand your brand. This session reveals why GenAI and search transformation should be on every exec’s radar, not just your SEO team’s. Join us to learn how to influence the machines that are influencing your audiences—and discover how to adapt your content strategy to thrive in this new landscape where AI has become the primary mediator of brand experience. We’ll cover:
- GEO vs. SEO: Key differences between traditional SEO and GEO, and how AI’s integration into search is changing the rules of the game.
- AI as the Brand Gatekeeper: How AI is becoming the new arbiter of brand reputation—and why execs need to pay attention.
- AI-Driven Consumer Behavior: How AI’s ability to summarize search results changes how consumers interact with your brand and come to the table more educated.
- Auditing AI Impact: How to assess how your brand is being represented by AI search engines—and how to identify gaps in your content.
- Actionable AI Strategy: How to create a plan to influence AI’s perception of your brand, ensuring positive brand experiences and enhanced reputation.
