AI: Risks and Opportunities for Communicators

There is a lot of buzz about how AI is rapidly transforming the future of the communications industry, and it’s true — AI-powered tools can automate tasks, help draft creative content and analyze data in ways that were previously tedious, manual and resource-intensive. But for comms leaders, AI can do much more than you may realize. It can supercharge strategy, mitigate risk and enhance reputation.

In this 30-minute session we pull back the curtain on how AI works and help you understand how to make AI work for you, exploring:

• How AI can optimize your messaging, identify white space opportunities and flag emerging risks.
• Case studies of top companies across industries — from Life Sciences to Tech — are deploying AI end-to-end across the entire storytelling spectrum.
• Why AI can demonstrate your impact by enabling reputational ROI for the first time.