Social Media in a Socially Distanced World: A New Blueprint to Engage and Inspire

How do you stay top of mind and inspire future travel when COVID-19 keeps everyone home? With no best practices to follow, Blue Sky Agency and Explore Georgia created the blueprint. See how they pivoted their social media to engage, activate and inspire during the pandemic—so you can better adjust your content and workflow when the next crisis strikes. You’ll learn:

  • Anatomy of a pivot-friendly, flexible social media strategy: Templates and tips
  • WFH teamwork: How to ramp up collaboration between comms teams and creatives
  • The magic of UGC activations: How BSA and Explore GA secured and shared visually stunning visitor-generated content on Instagram at a time without travel
  • What’s next: How to tap into the hunger for uplifting content, aesthetic eye candy
    and the return of “experiences” in the RL
  • Annette Sally
    Executive Vice President
    Blue Sky AgencyAnnette Sally is Executive Vice President at Blue Sky Agency. She oversees client relations and business development for the agency. Annette brings extensive experience to her role and joins Blue Sky from 22squared, where she led clients like The Home Depot and Baskin Robbins. Previously, she was an EVP at Leo Burnett Worldwide, Arnold NYC, and Grey Group, where she managed global brand portfolios such as Procter & Gamble and Unilever. Sally led the critically-acclaimed campaign Always #LikeaGirl, which swept the awards circuit including winning an Emmy & the Grand Prix at Cannes.
  • Meggan Hood
    Division Director of Tourism
    Georgia Department of Economic Development
  • Brian Pittman
    Virtual Events Producer and Moderator
    Ragan Communications