A Flex Work Future: Storytelling Built to Attract & Retain Talent

Brands can bolster their reputation when they align communications with employee expectations and their company’s values. Land O’Lakes is uniquely engaging its workforce that spans corporate, field and manufacturing facilities through connected communications and programs that meet employees across roles and career stages. In this session, you’ll learn how to optimize internal and external communications to attract and retain top talent, increase positive external visibility and drive organizational success through actionable insights from Land O’Lakes employee engagement programs like Flex Work, which has doubled applicant volume and reached untapped talent within its manufacturing workforce.

You’ll learn about:

• Feedback-Driven Engagement: Utilizing employee feedback loops to inform the development and enhancement of programs to foster a culture of responsiveness and empowerment.
• External Storytelling Impact: PR tactics to land positive stories that celebrate employee voices and program successes to drive positive perceptions and attract and retain talent.
• Internal Collaboration: The importance of internal alignment for storytelling to move swiftly and garner notable results.