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Join for the top measurement challenges facing media relations today and how to resolve them. What you won’t see are flashy KPIs that don’t optimize your work. You’ll discover:
- A simple matrix to help you track and report your media relations placement
- Thinking beyond the “silver bullet mindset”: How to break up with “vanity metrics” and instead build a truly effective measurement program
- Sample dashboards your team can emulate to convince and compel leadership
- How to give execs what they want: Realistic reputation, trust and ROI metrics
- Bonus: The latest Barcelona Principle 3.0 updates and what they do (or don’t)
mean to working communicators and PR pros (you’ll be surprised)