The full content of this video is available to logged-in Members only. Already a member? Watch now
What will make people read yet another digital newsletter landing in their in-box – in this case, yours? In this interactive workshop, we’ll focus on your four “must-haves”: a subject line to get readers to open, an image to make them pause, a headline to grab their attention and teaser to convince them to click through. Ragan Consulting’s Jim Ylisela and Pace University’s Jennifer Magas will walk you through the steps and challenge you to put all the pieces together. He’ll show you how to package your content into an easy-to-read format, promote your newsletter across social media channels to drive memberships and subscriptions, and act on your metrics to make adjustments to your overall content and social strategy. Attend this workshop to get the tactics on lead-gen, thought leadership and earned media through digital newsletters.