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Election 2016 solidified mounting evidence that the media landscape has imploded, with peer-to-peer voice outweighing the impact of elite institutions, including mainstream media. People’s expectations of how companies and executives communicate with them have changed. In his keynote, Richard Edelman will reveal insights from the 2017 Edelman Trust Barometer. He will examine ways an executive’s authentic social media presence can build and protect a company’s reputation.