Strategies for Communicating with a Distributed Workforce

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If you work for an organization with a distributed workforce you know there’s no magic wand for communicating effectively. Whether they’re serving customers or just not in front of a computer all day, field-based employees can be hard to reach. But that doesn’t mean you shouldn’t try.

Key Highlights:

  • Technical considerations for communicating with non-desk based employees
  • How to gather and use feedback to improve your communications
  • What role leadership communications should play in your overall strategy
  • Cultural considerations that can influence how communications are received
  • The role engagement plays in effective communications
  • How WestJet did all of this in rolling out a new five-year vision to the organization
  • Robin Farr
    Communications Manager
    WestJet Airlines