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Relaying your organization’s mission and values to your employees is only the first step towards persuading them to be engaged and active. To truly excite your front-facing employees, you must connect them to the “why” of your organization and make what they do each day more than just a job. This is no small feat, especially if your employees make up a dispersed workforce. Stacie Barrett, director of internal communications for Domino’s Pizza, will share through examples and case studies how you can connect your employees and to your purpose through the power of storytelling—along with ways you can apply these principles to your corporate workers, too.