Mixternal: How to Adapt to Internal & External Communications Becoming One Function

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Calls to tear down silos and integrate communications are nothing new. But the pandemic has given organizations an opportunity to finally get it done—as many have shed a silo mentality, meaningless tasks and redundancies out of necessity. The transformation has revolutionized results, efficiencies and ROI for these communications teams.

You’ll learn:

  • Powerful Benefits: Increased trust, streamlined operations, more consistent messaging, greater value to the C-suite, employer branding and more
  • Hybrid Team Structure: How to ensure internal, external and HR work in lockstep
  • Blueprints for Success: How communicators innovated during the pandemic and periods of change by rethinking team structure and content—and how you can do the same
  • 360-Degree Storytelling: How content creators can—and should—blur lines with stories that resonate with all stakeholders
  • Feeding the Beast: Processes that turn internal teams into efficient content producers, which supports external goals
  • Mixternal Toolkit: Biggest operational changes, processes and tools to implement
  • Kari Wethington
    Executive Communications Director
    Procter & Gamble
  • Beth Welter
    Vice President of Internal Communications
    E.W. Scripps Co.
  • Brett Lutz
    Vice President of Global Communications
    ADM (Archer Daniels Midland Co.)