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Marcy Paterson, VP of Solutions Consulting at Blink., shares insights with Ragan’s CCO Matt Kinsman on transforming employee experience (EX) for the digital age. She emphasizes the need to extend digital inclusivity beyond knowledge workers to frontline teams, creating cohesive, seamless experiences. Marcy also highlights the opportunity to elevate EX to meet Gen Z expectations and strengthen brands through digital tools. Her advice? In 2025 planning, orgs should prioritize a more holistic approach to digital EX, focusing on employee sentiment analysis and techniques already used on the customer relations side of the business to engage all employees better—especially as workplace platforms evolve.