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Are you struggling to make your comms writing stand out? With extensive experience in communications, marketing and creative writing, Keisha-Gaye Anderson guides you through this primer of the essential principles of journalistic writing, including the seven traits of news value and the inverted pyramid. Whether you’re a newbie or just need a refresher, what you learn in just a few minutes should help you craft more compelling, informative pieces that capture attention and deliver your messages with greater clarity and impact.