Multichannel Newsjacking: New Ways to Insert Your Brand into Timely Conversations

The full content of this video is available to logged-in Members only. Already a member? Watch now

Newsjacking, the traditional practice of piggybacking on timely news stories by infusing your brand into the larger narrative, has transformed. It’s no longer a media relations play. It’s now a multichannel strategy involving paid and editorial to social media and more. See how it’s done when Ernst & Young shares how it developed and refined a segment with CNBC that features brand leaders and experts. You’ll learn:

  • How to select the topical issues that best fit your brand (social listening helps!).
  • How to groom your SMEs for media interviews and going live on social.
  • Examples and new ideas to create and amplify a content library articulating your newsworthy perspective — from online videos and executive Q&As to white papers and more.
  • Smart ways to share and seed these assets across digital mediums.
  • How to parlay press coverage into a longtail play to drive engagement.
  • Allison Carter
    Executive Editor
    Ragan Communications and PR Daily
  • Mike Rucker
    VP, Creative Director
    NBC News Brand Studio
  • Lainey Johnson
    Head of Brand and Paid Media, Americas
    Ernst & Young