3Ts of Thought Leadership Success: Build Loyalty on LinkedIn, Twitter and Podcasts

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Winning thought leadership starts with setting your execs and SMEs up for success by discovering their strengths—and their stories. When done right, it builds trust and loyalty — because it comes from a place of purpose and passion instead of promotion. Learn how one global organization turns its thought leadership program into storytelling machine using timeless principles and the latest platforms. You’ll learn:

  • The 3 T’s of thought leadership: How truth-telling, transparency and testing can help guide your efforts
  • Strategies to ID the best execs, managers and SMEs as thought leaders
  • Managing exec’s expectations based on their personalities and passions
  • Audience-centric strategies: How to produce helpful, hot button thought leadership content and stories audiences will love
  • Choosing channels: Tips to publish your content on the right formats and topics on:
    • LinkedIn — because that’s where the recruits are
    • Twitter  — because that’s where the press is
    • Podcasts — because that’s where authority meets the audio boom (tips for producing your own podcasts—and for handling podcast queries for your execs)
  • Kristy Nicholas
    Senior Director, Executive, Financial and Brand Communications
    GoDaddy