"Agentic AI" is quickly becoming the next phase of how work gets done. But it can feel abstract or overhyped. So what does it actually look like in practice, and where does it fit into your day-to-day work? We'll break down agentic workflows and how they're starting to show up in comms, from multi-step research and drafting to automated content flows. You'll leave with a clear understanding of where this is going and how to start experimenting without overcomplicating your workflow. We'll cover:
- Agentic FAQ: What "agentic AI" actually means beyond the buzzword and how it differs dramatically from what you just learned about custom GPTs.
- Workflow Design: How to think in steps and sequences (research > draft > refine > distribute) and where agents can support or automate comms tasks.
- Use Cases That Work: Real examples of agentic workflows like media monitoring > exec-ready briefings > holding statements > message cascades across email, intranets and social.
- Start Small: Practical ways to test agentic workflows using tools you already have (ChatGPT, Copilot, Claude) without needing a full rebuild.
