Thought Leadership 3.0: Tech, Tools and Techniques to Reach and Influence the Media

The full content of this video is available to logged-in Members only. Already a member? Watch now

Whether you call it corporate content, company storytelling or brand journalism—it’s your key to engaging busy reporters, especially if it’s anchored by subject matter expertise.  But today, a strong thought leadership program alone isn’t enough to connect your story to media and other influencers. You need to be your own publisher, news producer and studio.  Join to learn:

  • How to plan, create and share content that appeals to today’s reporters (and your many audiences)
  • Smarter ways to organize your comms strategy around a media newsroom model
  • How to create a publishing platform to support video storytelling that will be used—and shared—by media outlets and social media influencers.
  • How to extend your reach through satellite media tours (SMTs) and a thought leadership video series to gain greater reach, mindshare and brand power for your thought leadership
  • Doug Simon
    CEO and Founder
    D S Simon Media
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group