A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI

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Join for the top measurement challenges facing media relations today and how to resolve them. What you won’t see are flashy KPIs that don’t optimize your work. You’ll discover:

  • A simple matrix to help you track and report your media relations placement
  • Thinking beyond the “silver bullet mindset”: How to break up with “vanity metrics” and instead build a truly effective measurement program
  • Sample dashboards your team can emulate to convince and compel leadership
  • How to give execs what they want: Realistic reputation, trust and ROI metrics
  • Bonus: The latest Barcelona Principle 3.0 updates and what they do (or don’t)
    mean to working communicators and PR pros (you’ll be surprised)
  • Katie Delahaye Paine
    Founder and CEO
    Paine Publishing
  • Jesse Lewin
    Director of field brand reputation

    
McDonald's