How to Link Your Communication to Organizational Strategy

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To develop an effective communication strategy, organizations should begin by linking communication to the strategic plan, including the organization’s mission, vision and values; its strategic goals and objectives; and its corporate brand. In this session, we will:

  • Discuss how effective communications improves processes and procedures and ultimately creates greater efficiencies and can reduce costs
  • Share effective top-down strategies with senior management setting the tone for a cascading series of messages
  • Determine the budgets necessary to use various types of communication modalities
  • Develop a method for generating feedback and using that to shape follow-up messages
  • Create a customized delivery approach with communication materials that are easy to understand
  • Identify a manner to collect qualitative and quantitative data to evaluate the efforts
  • Emily Lynch
    Director Global Employee Communications
    Pearson
  • Molly Gutterud
    VP, University Communications and Advancement
    Northcentral University
  • Brandy Dawson
    SVP – Global Employee Communications
    Pearson