5 Cs of Social Media Copywriting: How to Craft Copy that Screams “Click Me!”

The Cleveland Clinic has built a blog that drives over 13 million sessions per month—and feeds an amazing wealth of content across its social channels, including Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest and Snapchat. Join to hear how its content team fills the funnel with clearcolorful, colloquial, concise and comedic copy. You’ll learn:

  • Elements to include in your social media style guide (and why it matters)
  • How to attract and keep eyeballs: Secrets of snappy headlines, listicles and fun posts
  • Quick tips for writing sharable infographics and interactive content for social media
  • The 5 Cs at Work: Examples of social media posts that are clear, colorful, colloquial, concise and comedic —and how to emulate them on your own channels
  • Writing for LOLs: Ideas for writing for social media visuals—from social cards to funny captions that blend words (like this Pinterest post: “Does drinking cause hanxiety?”)
  • Amanda Todorovich
    Director of content marketing
    Cleveland Clinic