Infographics Virtual Summit

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Friday, September 8, 2017 - 12:00pm
2 Hours and 15 Minutes


12:00-12:55 PM

Infographics and Data Visualization for Communicators

Infographics are accessible, attractive, memorable—and powerful. They smash through Web clutter and workplace email noise.

In this session, you’ll learn:

·      Distill data and complex information into their essentials

·      Develop a strategy and clear narrative before you design

·      Blend data, dynamic design and text in your infographics

·      Convert abstract ideas into visual elements

·      Organize information in an easily understood narrative

Bill Shander

Founder of Beehive Media


1:00-1:55 PM

Unlock your creativity: Produce inspired infographics that engage and educate

Learn how to plan and produce data visualizations that beat the content glut. This practical session with infographics guru Karl Gude will give you tools and techniques for planning and designing more effective infographics—as well as inspiring creative ideas to help you think differently so your visual message can rise above the clutter.

In this session, you’ll learn:

  • How to plan a visual project with maximum creativity
  • How to find a story in data and where to find that data
  • Surprising lessons of an award-winning, widely distributed infographic
  • Major design considerations when building infographics

Karl Gude is the director of the Media Sandbox in the College of Communications at Michigan State University, and the former director of information graphics at Newsweek and the AP. @karlgude


2:00-3:20 PM

Design and Publish Infographics That Get Results

Infographics are powerful communication tools, yet most are poorly designed, so they never fulfill their potential. Compelling infographic design is just half the battle. You must publish, promote and share them across your key communications channels—including your website, social media, blogs and mainstream media. This session will walk you through techniques to optimize your infographics for SEO and social media, create an infographic landing page, execute an outreach strategy to influencers, and give you new ways to track and prove ROI. 

In this session, you’ll learn:

·      Crucial design decisions for creating successful infographics

·      Key steps to publish and promote your infographics

·      How to optimize infographics for search

·      Why—and how—to build an infographic landing page

·      Self-promotion tactics and outreach strategies to build awareness

Randy Krum is an infographics and data visualization designer, author of “Cool Infographics: Effective Communication with Data Visualization and Design,” and founder and president of the design firm InfoNewt.