Your Writing is Worth Billions (but your business leaders might not know it)
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Words and ideas are the lifeblood of business, but do organizations invest enough in outstanding communication? As communicators, do we?
In leading the Cisco brand language program, Mark Buchanan helps people get better results from their writing, around the world across a $50 billion business. He's convinced: Your work is invaluable to your business and your words can be worth billions.
- Reconnect with your love of writing and get inspired about the value you offer your business
- Learn to use simple writing habits to quickly improve business results and become a trusted advisor
- Make a business case for better communications
Mark Buchanan leads the brand language program at Cisco. He helps Cisco speak in simpler, more distinctive language. He's bringing empathy back to a tech company that always cared about people but needed a better way to demonstrate that care amid rapid growth and more complex technology. He's worked with sales, marketing, engineering, services and corporate communications and has seen impressive results in every function. Mark and the people at Cisco are changing the culture of language and communications for 75,000 employees and 50,000 contractors and vendors worldwide in a $130-billion business. @Cisco