Is your CEO socially savvy? How to boost your executive’s online presence
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Consumers trust organizations more when their chief executives are active on social media. These social-savvy execs are also seen as better leaders and communicators by their employees. Getting your leaders to engage online with internal and external stakeholders can be a challenge—but it’s not impossible. Tom Buchheim, architect of the “Social CEO” strategy for American Family Insurance CEO Jack Salzwedel, shares what it took—and takes—to create and maintain a Social CEO program for the most active and engaged Fortune 500 CEO on Twitter. He’ll share what works for “AmFamJack” for Twitter, LinkedIn, blogging, podcasting and more, along with mistakes that can trip up your leaders and digital teams.
- How to build executives’ voices on social media platforms
- Tips for gaining executives’ buy-in and increasing their activity online
- How to select content types (including blogs, podcasts, videos and tweets/posts) and channels
- Best practices necessary to connect your executive efforts to other social media objectives
- How empowering senior leaders and harnessing their voices can help you drive change
Tom Buchheim is executive social media advisor for American Family Insurance. A leader in corporate communications, social media and digital marketing, Buchheim developed one of the first and most successful “Social CEO” programs in the social media era, providing counsel to American Family Insurance’s chief executive and the senior leadership team. In 2016, Buchheim developed the organization’s first employee advocacy program, and in 2009 he helped establish the organization’s social media presence. Buchheim and his team have earned national awards for content strategy and execution.